What I’m Reading #3

New Facebook data show 7 keys to maximum engagement for journalists by Jeff Sonderman on Poyter

“Write longer posts. Posts that are four-lines deep received 30 percent more feedback than average. Five-line posts received 60 percent greater feedback. The basic one-line post is a wildcard — some can be highly engaging, some not at all.”

Post throughout the day. Readers seem to be active throughout the average day, but there are peaks of activity at 7 to 8 a.m., 10 a.m., 4 to 5 p.m., and even a small bump from midnight to 2 a.m. The biggest spikes in feedback are a 40 percent increase at 4 p.m. and a 100 percent increase at 5 p.m.”

BBC reporter takes her 60,000 Twitter followers to competitor ITV by Jeff Sonderman on Poynter

“Social media account ownership is complicated by many factors — who created the account, was it prior to employment, does the name include the media brand, was the account use primarily professional or personal? There’s rarely a clear answer unless a news organization and staffer get an agreement in writing, in advance, on what will happen to a specific account when a journalist moves on, which may be something your organization should do.”

Social Media “Incidents” Cost Companies by Erik Sass on MediaPost

“The single most common type of social media incident was employees over-sharing on public forums, with 46% of survey respondents citing at least one example in the last year. This was followed closely by loss or exposure of confidential information, at 41%, and exposure to litigation at 37%.”

“The Cisco 2010 Midyear Security Report, which surveyed employees from around the world, found 50% said they ignored corporate policies which ban social media in the workplace, and over one quarter of the employees surveyed said they had changed the security settings on their work computers so they can carry on their social media activities unhindered.”

The newsonomics of U.S. media concentration by Ken Doctor on Nieman Journalism Lab

“Certainly, the tales of News International’s ability to strike fear in the London political class are chilling. Our issues in the U.S., though, are largely different. Both come down to who owns the media, and what we need in the diversity of news voices.”

Editors say doing more with less is no longer a newsroom mantra on Poynter by Jim Romenesko

“‘It’s time for newsrooms to focus on finding ways to do fewer things well, instead of doing everything poorly,’ says one editor.”

“Editors are frustrated by other departments’ foot-dragging. What slows us down, says one editor, is waiting for the culture in the rest of the company to change.”

Five Lies About Social Media Marketing on Entrepreneur by Mikal  E. Belicove

1. Size of following matters – engagement and actions of followers matter more
2. The medium is the message – the message is the message
3. Social media gurus really exist – not with out marketing, business and technology skills
4. Social media is ‘new’ media – all media is new at some point
5. Social media can be effectively outsourced to a PR firm – sure it can, but will it be worth the expense? Probably not.

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