(Made with Instagram)
President Obama’s strategic and successful use of social media leading up to the 2008 election is widely known, and it looks like he hasn’t lost his touch.
In the middle of the Republican National Convention, President Obama sparked excitement online when he participated in an unannounced AMA (“ask me anything”) on Reddit. Users asked the President a variety of questions including his stance on internet freedom, the state of the economy, unemployment among recent college grads, and about the hardest decision he’s had to make yet. (Read AMA here.)
As word spread the President would shortly be on Reddit, “Reddit AMA” and “Ask Me Anything” quickly became trending topics on Twitter. Meanwhile, the Romney campaign says it has purchased a trending topic on Twitter to appear during his speech at the RNC tomorrow; it’s the first time a political campaign has purchased a trending topic.
Question: We know how Republicans feel about protecting Internet Freedom. Is Internet Freedom an issue you’d push to add to the Democratic Party’s 2012 platform?
Answer: Internet freedom is something I know you all care passionately about; I do too. We will fight hard to make sure that the internet remains the open forum for everybody – from those who are expressing an idea to those to want to start a business. And although there will be occasional disagreements on the details of various legislative proposals, I won’t stray from that principle – and it will be reflected in the platform.
Sidebar to an article and segment I wrote for CNY Central.
Social media has been huge surrounding the Olympics. Athletes have gotten the boot for tweeting racist remarks, a reporter appears to have gotten kicked off Twitter for criticizing NBC’s tape-delay, and GPS signals have been kicked off the network from fans over-tweeting.
It’s the tape-delay in the age of social media that has me wondering about the future of “social TV.” Most shows that embrace social media are already taped and events like NFL games air live, both of those scenarios work for social; the event airs at the same time for everyone.
But scenarios such as the Olympics and award shows that have historically been tape-delayed face a decision – to hang on to primetime tape-delay for the advertising dollars or to embrace viewers’ access to and desire for real time information. Is there a way to satisfy both needs?
While I understand the business need for the tape-delay, as a viewer who was excited to watch particular events, I was disappointed when I signed on Twitter and immediately saw the results. I did not tune-in later to watch the event; my interest was lost.
NBC has said very little in response to the complaints (#nbcfail), but have cited astonishing ratings in primetime despite all the spoilers. Does this mean that not enough people were outraged? Or, did people still watch despite the spoilers?
The lesson in this is that “social TV” is here, and we have a long way to go to balance traditional with social. (Okay, we can all learn a bit about how not to handle a PR crisis online, but that’s for another day.)
(Read my article on CNYCentral.com)
I had the privilege of shooting Ernie Davis Hall at Syracuse University for Mach Scogin and Merrill Elam Architects who designed the dormitory.
Living off campus for two years, I watched the building come to life from the ground up. The dorm is the first residential project at Syracuse University in over thirty years, and from the top floors, there is a beautiful view of campus, downtown Syracuse, and Onondaga Lake.
How these photos came to be started right here, on my blog when they searched for photos of Ernie Davis Hall, and a photo I posted a while back turned up in the results. This my second shoot for MSME.
Below are a few of my favorite photos from the shoot. For more, check out my “Architecture” portfolio.
Summary & analysis of “State of the Media 2012 – Digital: News Gains Audience but Loses Ground in Chase for Revenue”
It’s been known for some time that many people, about 40% of Americans to be exact, get their national and international news online in some capacity. Computers and the internet are becoming more ubiquitous than ever; 75% of the US population has a computer and 66% have broadband internet. The majority of the growing body of internet users say the web is their most important resource for getting local information, particularly from digital editions of newspapers. But now, mobile is becoming increasingly important.
Mobile usage is skyrocketing with more people adopting smartphones (44% or 137.1 million Americans own smartphones, which is double what it was in 2009) and tablet computers (18% or 56 million Americans). About half of those with mobile devices use them to access news, and a portion report doing so daily.
Overall, web traffic to news sites comes primary through the homepage (under 70%), a declining amount through search (about 20%), and increasingly through social media (about 9%). The majority of traffic (about 93%) still comes through desktop computers while a growing percentage is coming from mobile (about 7%).
When it comes to local news revenue, mobile advertising appears to be successful with display ads bringing in more cash than search ads. Overall, mobile advertising has doubled from 2010 to 2011, which makes it the fastest growing digital segment of advertising.
On the other hand, pay walls do not appear to be as successful as mobile advertising for generating revenue. Only 37% of tablets users (20.72 of 56 million) pay for digital news in some capacity. Many local news apps and sites haven’t adopted a pay wall business model and continue to offer their content for free.
News consumers who favor news apps over mobile browsers are heavier consumers of news. They tend to spend about twice as much time consuming news and are more likely to consume mobile news daily (81% compared to 63% of browser users). Additionally, app users are more likely to pay for news than those who use mobile browsers (27% of app users compared to 5% of browser users).
When it comes to mobile editions of local news content, it appears that selling display ads in the app has greater a cost-benefit ratio than display ads on a mobile site where users overall consume less. Additionally, app users may be more inclined to pay a small free for the app; which could add or risk additional revenue. Based on this, local news sites should consider focusing on converting mobile browser users to mobile app users.
(Source: State of the Media 2012 – Digital: News Gains Audience but Loses Ground in Chase for Revenue)